Story & interaction
A clear sequence of discovery, with one strong interaction at the center of the experience.
Make it
Explorable.
Interactive 3D websites, product storytelling and WebGL experiences for product and service brands nationwide. Custom 3D assets and animation that help visitors understand what you offer.
- Who it helps
- Space, product and technology brands with an idea that benefits from interactive explanation.
- What can be included
- A storyboard, agreed 3D assets, an interactive browser demo and a way to read the content without animation.
- How to start
- Bring product or system references and the idea visitors need to understand.
THE IDEA BEHIND THE ENGAGEMENT
01 / DIRECTIONBeyond the surface.Give the visitor a clear reason to enter and a useful idea to discover.02 / EXPERIENCECloser to the mission.Prepare original geometry, materials and lighting around the story and device budget.03 / NEXT STEPBuilt for discovery.Connect movement and controls to readable content and an obvious next action.
Purpose.Craft.Connection.
MATERIAL / MOVEMENT / MEANINGGive an idea
Give an idea
another dimension.
Real-time work needs art direction and engineering in the same conversation. A striking material is only useful when the scene loads, the controls make sense and the visitor can still reach the content.
From 3D study to product launch
WHEN IT FITS
For product launches, architectural previews, complex systems and brands with a story that benefits from exploration.
WHAT WE WORK TOWARD
A memorable interaction built around something people can understand or do.
3D art direction
Original asset development, materials and lighting shaped around the product and its story.
Real-time development
Interactive scenes and scroll choreography integrated with accessible HTML content.
Adaptation & testing
Responsive controls, reduced-motion alternatives and performance tuning for the agreed target devices.
Good work
Starts with
Clarity.
First, we agree what we’re building.
We write down the priorities, who’s responsible for each part and when you’ll review the work. That keeps the project organized while leaving room to try ideas.
OUR PROCESSLet people explore.
Make the details matter.
Interactive 3D websites, product storytelling and WebGL experiences for product and service brands nationwide. Custom 3D assets and animation that help visitors understand what you offer.
A product with something to reveal
Show material, construction or functionality through inspectable 3D. An interaction should explain what a static view cannot.
A place before the first visit
Use spatial storytelling to introduce an environment or architectural idea. The level of model detail and available source material shape the scope.
A brand story with depth
Create a guided sequence with a clear beginning, meaningful moments of discovery and an obvious next action.
Storyboard the interaction
Decide what the visitor needs to understand, where they can take control and how the experience works without motion.
Build the assets
Model and prepare geometry in Blender, then develop materials, lighting and composition for real-time rendering. Existing models are reviewed for suitability and usage rights.
Choreograph and refine
Connect the scene to scroll, pointer or touch input. Tune loading, rendering and controls against the agreed device budget, then connect the experience to readable page content.
What can be included
A scoped experience can include storyboards, original 3D asset production, WebGL development, scroll-driven sequences, pointer interactions, responsive layouts and a reduced-motion alternative. Product configuration, ecommerce and complex simulation need their own functional scope.
What helps us start
Bring product references, CAD or 3D files if available, approved specifications and the key story you want to communicate. Accurate product visualization depends on the quality of those inputs.
From intention
to a working plan.
Make the interaction explain the idea
3D is useful when it shows something that’s hard to explain in a flat image. People can open a product to see the parts inside, look around a place before visiting, or follow how a system works. We start with what the visitor needs to understand, then choose the interaction.
Scrolling can guide a sequence, while buttons or a pointer can let people stop and inspect a detail. The controls should be obvious, and people should know how to return to the full object or the rest of the page. We test the main interaction early, using rough assets if necessary. Once the sequence works, we spend time on the materials, lighting and smaller details that make it worth a closer look.
Build a coherent visual world
We use Blender to model the assets and prepare their surface details. Three.js handles the model, lighting and camera in the browser. GSAP connects the animation to scrolling and other controls. Those tools let us build scenes around your product rather than rely on a generic background.
We work through the camera moves before polishing every asset. A transition might depend on an object clearing the frame, the camera passing through an opening or the next scene becoming visible at the right time. Testing with a rough model makes those problems easier to fix. Once the timing works, we refine the geometry, reflections, lighting and page layout together. Any sound is planned as part of the project, with a way for visitors to control it.
Plan for performance from the beginning
Detailed 3D needs limits. We plan the number of polygons, texture sizes, lighting and effects around the devices your audience is likely to use. Detail goes where people will see it. Later scenes can load after the opening content, and we can reduce the effects on smaller devices.
The page still needs to explain the product if a visitor skips the animation or the browser can’t run it. We keep the essential information in readable text, provide a way to pause longer sequences and account for reduced-motion preferences. We also test how people enter and leave the interactive section. A good demo should invite someone to explore, then let them get back to the information or contact link without feeling stuck.
FROM THE BRIEF TO THE EXPERIENCEDetails
Details
worth exploring.
Explore a fictional spacecraft study with individually modeled solar cells, thermal panels and a parabolic antenna. A complex system becomes a story visitors can follow.
Give the visitor a clear reason to enter and a useful idea to discover.
Prepare original geometry, materials and lighting around the story and device budget.
Connect movement and controls to readable content and an obvious next action.
SPACE COMPANIES / ORIGINAL ORBITAL STUDY
Preparing the product
Does every project need 3D?
+
No. We use it when depth, movement or interaction makes an idea clearer or more compelling. Sometimes typography and a simpler interaction are the better answer.
Can you use our existing 3D files?
+
Often. We review their structure, materials and rights, then determine what needs to be optimized or rebuilt for the web.
Will a 3D website slow down the experience?
+
It can if the production is not managed carefully. We plan geometry, texture, loading and rendering budgets and adjust the experience for the agreed devices. Not every scene belongs on every screen.
Can visitors skip the animation?
+
We design a clear route to the content and consider reduced-motion preferences. Essential information belongs in readable page content, not only inside a canvas.
Do you create the 3D assets?
+
Yes. Original Blender modeling can be included in the scope. We can also review existing models and optimize them for the browser.
Ready to build?
Start with a conversation.
Tell us what you’re building and who it’s for. We’ll talk through what you need and where to start.
Tell us what you’re imaginingSee the craft in context: explore APHELION, our original space technology experience ↗